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Tom Ze.
In an interview by Josh Kun:
Zé conspired with Caetano Veloso, Gilberto Gil, Os Mutantes, and others to pummel Afro-Brazilian folk with hallucinatory psych-rock, embrace Carmen Miranda while drinking Coca-Cola, and pledge allegiance to Carnaval while butchering the national anthem on live TV (ahem, before Woodstock). It was all a riff on what the Brazilian modernist poet Oswald de Andrade called cultural cannibalism: devour all the First World pop you can find, grind it up with local teeth, then spit it up transformed.